汇报项目进展

Alright everyone, let's kick off with Sarah. Sarah, could you please walk us through the current status of the Q3 Marketing Campaign project?

Certainly, Mark. Good morning, everyone. For the Q3 Marketing Campaign, we've successfully launched the initial phase of our social media push, and engagement rates are looking promising, exceeding our initial projections by about 15%. We've also finalized the creative assets for the upcoming email marketing blast.

That sounds great, Sarah. Exceeding projections is excellent news. Have you encountered any significant roadblocks or challenges so far?

Yes, there's been one minor challenge. We're experiencing a slight delay in receiving final approval for some of the print ad layouts from the legal department. It's pushed back our newspaper insertion date by three days, but it's not critical.

Understood. Is there anything we can do to help expedite that approval?

Not at the moment, thank you. I'm following up daily, and they've assured me it's top priority. As for next steps, our focus for the next two weeks will be onboarding new influencers and preparing for the product launch webinar on the 25th.

Sarah, excellent work on the social media engagement. Could you elaborate a bit on the strategy for onboarding the new influencers? What kind of content are we primarily looking for from them?

Certainly, David. We're targeting influencers with strong visual content capabilities focused on lifestyle and product integration. The primary content will be short-form videos and visually appealing static posts showcasing the product in daily use. We've developed a detailed brief to guide them.