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Alright team, let's circle back to the Q3 marketing campaign. Brian, Emma, I know you both have strong ideas on the creative direction. Could you elaborate on your proposed approaches?

Certainly. My team believes we should focus on a more data-driven, direct-response approach, emphasizing measurable ROI. We've seen great success with that in previous campaigns when targeting this demographic.

I understand Brian's point, but I feel we need to prioritize brand awareness and emotional connection this quarter. A more narrative-driven, storytelling approach could humanize our brand and truly resonate with our audience, building long-term loyalty.

Thanks for clarifying. So, we have a focus on immediate ROI versus long-term brand building. Brian, what are your thoughts on Emma's idea of a more narrative approach? Have you considered how that might impact your ROI metrics?

While I see the value in storytelling, I'm concerned it might dilute our call to action and make it harder to attribute conversions directly. We need to be careful not to sacrifice short-term gains for something less tangible.

I believe we can have both. A compelling narrative can actually strengthen the call to action if done right. We could integrate conversion points very naturally within the story. It's not about sacrificing, but about diversifying our approach.

That's an interesting point, Emma. Is there a way we could pilot a hybrid approach? Perhaps test both methods on a smaller scale to see which performs better or how they complement each other?

A pilot program sounds like a reasonable compromise. We could allocate a percentage of the budget to each approach and track them independently.

I'm open to that. It would give us real-world data to make an informed decision for the larger campaign. We could also develop a unified messaging framework that supports both direct response and brand storytelling.

Excellent. So, the action item is to develop a proposal for a hybrid campaign pilot, incorporating elements of both direct response and brand storytelling, with clear metrics for each. Brian and Emma, could you collaborate on that for our next meeting?