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Good morning, everyone. Thanks for joining. As you know, the 'Phoenix' initiative is entering its critical phase, and to truly optimize our outreach, we've identified a significant need for a dedicated social media marketing specialist for the next three months.

Thanks, Mark. Can you elaborate on why a full-time specialist is essential, rather than leveraging our existing marketing team or perhaps an external agency?

Certainly, Sarah. While our marketing team is excellent, their current bandwidth is stretched thin with ongoing campaigns. An external agency would incur higher costs and lack the deep project-specific knowledge we need. This role would focus solely on building and executing targeted campaigns unique to Phoenix, ensuring consistent messaging and real-time engagement.

I understand the rationale for dedicated focus. What kind of budget are we looking at for a role like that, including potential training or software needs?

We've done some preliminary research. For a 3-month contract, we're estimating around $18,000 for salary, plus an additional $2,000 for specific analytics tools and premium content subscriptions. This falls within our Q3 marketing budget, assuming we can reallocate some unused travel funds.

Reallocating travel funds sounds feasible, but we'd need to review that thoroughly. What are the key performance indicators for this role, and how will we measure its success?

Excellent question. Success will be measured by a 20% increase in social media engagement, a 15% rise in qualified leads generated directly from social channels, and a 10% jump in website traffic attributed to social media referrals. We'll provide weekly progress reports.

Those metrics sound clear. I'd like to see a more detailed breakdown of the proposed reallocation for the budget, but conceptually, I see the value. Sarah, what are your thoughts on integrating this role into the marketing team's structure for those three months?

I think it could be highly beneficial. We can assign a mentor from the existing team to ensure seamless integration and knowledge transfer. Mark, please send over the detailed budget proposal and job description, and let's meet again next week to finalize.

Will do. Thank you for your consideration, everyone. I'm confident this will significantly boost the Phoenix initiative's reach.