讨论目标市场和客户需求

Okay, so our idea for the eco-friendly cleaning product subscription service is solid, but we really need to nail down our target market. Who exactly are we trying to reach?

I've been thinking about this. I believe our primary target should be environmentally conscious urban dwellers, maybe young professionals or families with young children, who value convenience but also sustainable living.

That makes sense. What are their specific pain points when it comes to cleaning? I'm guessing it's not just about finding eco-friendly options, but also the hassle of going to the store or remembering to restock.

Exactly. They're busy, they care about the planet, but they also want effective products that don't take up too much time to source. Convenience is key.

And preference-wise, they often lean towards minimalist packaging, cruelty-free, and natural ingredients. They're probably already shopping online for other goods, so a subscription model would fit their existing habits.

So, to summarize, our ideal customer is someone who is time-poor, environmentally conscious, and values both product effectiveness and ethical sourcing. And they're comfortable with online subscription services.

Perfect. This gives us a much clearer picture for our marketing strategy. We can tailor our messaging to these specific needs and preferences.