向潜在投资者推销
Pitching to a Potential Investor
一位小企业主向潜在投资者展示他们的商业计划和财务预测，寻求资金用于扩张或启动成本。
对话轮次
9
预计时长
4 分钟
场景
小型商业与创业
完整对话内容
以下是该情境的完整英语对话，包含中英文对照和重点解析
👩
Lisa
第 1 轮
Thanks for taking the time to meet with me today, Mr. Johnson. I'm Lisa Chen, founder of 'Green Eats' healthy meal delivery service.
English
感谢您今天抽出时间与我见面，约翰逊先生。我是丽莎·陈，'Green Eats'健康餐配送服务的创始人。
中文翻译
👨
James
第 2 轮
It's my pleasure, Lisa. Please, call me James. I've reviewed your pitch deck and I'm intrigued. Tell me, what sets Green Eats apart in a crowded market?
English
这是我的荣幸，丽莎。请叫我詹姆斯。我已经看过你的演示文稿，我很感兴趣。告诉我，在竞争激烈的市场中，Green Eats 有何独特之处？
中文翻译
👩
Lisa
第 3 轮
Our core differentiator is our focus on locally sourced, organic ingredients, combined with personalized nutrition plans developed by registered dieticians. We're not just delivering food; we're providing a tailored wellness solution.
English
我们的核心区别在于我们专注于本地采购的有机食材，并结合注册营养师制定的个性化营养计划。我们不仅仅是送餐；我们提供的是量身定制的健康解决方案。
中文翻译
👨
James
第 4 轮
That's a strong angle. Your financial projections show a significant increase in subscriber base over the next three years. How do you plan to achieve that growth, and what's your customer acquisition cost looking like?
English
这是一个很有力的角度。你的财务预测显示，未来三年订阅用户群将大幅增长。你打算如何实现这一增长，获客成本又是多少？
中文翻译
👩
Lisa
第 5 轮
We plan to scale through targeted digital marketing campaigns, strategic partnerships with local gyms and wellness centers, and a robust referral program. Our current customer acquisition cost is around $35, but with this funding, we aim to leverage economies of scale and bring it down to $25 within the first year.
English
我们计划通过有针对性的数字营销活动、与当地健身房和健康中心的战略合作以及强有力的推荐计划来实现规模扩张。我们目前的获客成本约为35美元，但有了这笔资金，我们旨在利用规模经济，在第一年内将其降至25美元。
中文翻译
👨
James
第 6 轮
That's an ambitious but achievable target. What's your proposed use of the requested $500,000?
English
这是一个雄心勃勃但可以实现的目标。你打算如何使用这50万美元的资金？
中文翻译
👩
Lisa
第 7 轮
The funds will primarily be allocated to upgrading our kitchen facilities to handle increased volume, expanding our delivery fleet, and investing in advanced marketing automation tools to optimize our reach and engagement. A portion will also go into hiring key personnel, especially more dieticians and operations staff.
English
这笔资金将主要用于升级我们的厨房设施以应对增加的订单量，扩大我们的配送车队，并投资先进的营销自动化工具以优化我们的覆盖范围和参与度。一部分还将用于招聘关键人员，特别是更多的营养师和运营人员。
中文翻译
👨
James
第 8 轮
Understood. Your plan seems well thought out. I'd like to take a deeper dive into your projected cash flow and operational expenses. Can we schedule another meeting for next week?
English
明白了。你的计划看起来很周密。我想更深入地了解一下你预计的现金流和运营开支。我们下周再安排一次会议好吗？
中文翻译
👩
Lisa
第 9 轮
Absolutely, Mr. Johnson. I'd be delighted. I'll send over a few time slots by email. Thank you again for your time and consideration.
English
当然，约翰逊先生。非常荣幸。我会通过电子邮件发送几个时间段。再次感谢您的时间和考虑。
中文翻译
🎯
对话学习完成
结合右侧的词汇和句型解析，加深理解和记忆
重点词汇
founder
创始人
The person who starts a new business or organization. In business pitches, it's common to introduce yourself as the founder to establish credibility.
中文解释
启动新业务或组织的人。在商业提案中，通常会介绍自己为创始人以建立信誉。
pitch deck
Pitch Deck
A short presentation, often in slides, used to pitch a business idea to investors. It's like a visual summary of your business plan.
中文解释
一种简短的演示，通常以幻灯片形式，用于向投资者推销商业创意。它就像商业计划的可视化摘要。
differentiator
差异化因素
Something that makes your product or service different from competitors. Use this in marketing to explain your unique selling point.
中文解释
使您的产品或服务与竞争对手不同的东西。在营销中使用它来解释您的独特卖点。
organic ingredients
有机成分
Food items grown without synthetic pesticides or fertilizers, often seen as healthier. Common in discussions about sustainable or health-focused businesses.
中文解释
不使用合成农药或化肥种植的食品，通常被视为更健康。在关于可持续或注重健康的企业的讨论中常见。
financial projections
财务预测
Estimates of future money income and expenses. Investors ask for these to see if a business will make profit.
中文解释
未来资金收入和支出的估计。投资者要求这些来查看企业是否会盈利。
customer acquisition cost
客户获取成本
The amount of money spent to get a new customer. It's a key metric in business to measure marketing efficiency.
中文解释
为获取新客户而花费的金钱金额。它是商业中衡量营销效率的关键指标。
economies of scale
规模经济
Cost advantages from producing more goods or services, making each unit cheaper. Businesses use this to explain growth plans.
中文解释
通过生产更多商品或服务获得的成本优势，使每个单位更便宜。企业用此解释增长计划。
allocated
分配的
To distribute or assign money or resources to specific uses. In funding requests, explain how funds will be allocated.
中文解释
将金钱或资源分配或指定给特定用途。在资金请求中，解释资金将如何分配。
重点句型
"Thanks for taking the time to meet with me today."
"感谢您今天抽时间与我见面。"
重点句型
语法解析
This is a polite way to start a business meeting, showing appreciation. Use it to build rapport. Grammar: Present continuous 'taking the time' emphasizes the effort involved.
中文解析
这是开始商务会议的一种礼貌方式，表达感谢。使用它来建立融洽关系。语法：现在进行时 'taking the time' 强调了所涉及的努力。
"What sets Green Eats apart in a crowded market?"
"在拥挤的市场中，什么让 Green Eats 与众不同？"
重点句型
语法解析
Asks about unique features in a competitive industry. Useful for investors questioning differentiation. 'Sets apart' means makes different; 'crowded market' refers to high competition.
中文解析
询问竞争行业中的独特特征。对质疑差异化的投资者有用。'Sets apart' 意思是使不同；'crowded market' 指高竞争。
"We're not just delivering food; we're providing a tailored wellness solution."
"我们不仅仅是在送餐；我们正在提供量身定制的健康解决方案。"
重点句型
语法解析
Emphasizes added value beyond basic service. Great for pitches to highlight benefits. Uses semicolon for contrast; 'tailored' means customized.
中文解析
强调超出基本服务的附加价值。非常适合用于推销以突出益处。使用分号表示对比；'tailored' 意思是定制的。
"How do you plan to achieve that growth?"
"你计划如何实现那个增长？"
重点句型
语法解析
Inquires about strategies for expansion. Common in investor discussions. 'Achieve that growth' uses 'that' to refer to previous mention; simple future 'do you plan to' for intentions.
中文解析
询问扩大策略。在投资者讨论中常见。'Achieve that growth' 使用 'that' 指代先前的提及；简单未来 'do you plan to' 用于意图。
"We plan to scale through targeted digital marketing campaigns."
"我们计划通过针对性的数字营销活动来扩展规模。"
重点句型
语法解析
Describes growth method using specific tools. Useful in business plans. 'Scale' means expand; 'through' shows method; infinitive 'to scale' after 'plan'.
中文解析
描述使用特定工具的增长方法。在商业计划中有用。'Scale' 意为扩展；'through' 显示方法；'plan' 后是不定式 'to scale'。
"The funds will primarily be allocated to upgrading our kitchen facilities."
"资金将主要用于升级我们的厨房设施。"
重点句型
语法解析
Explains fund usage clearly. Essential for funding pitches. Passive voice 'be allocated' focuses on action; 'primarily' means mainly.
中文解析
清楚解释资金使用。对于融资提案至关重要。被动语态 'be allocated' 关注行动；'primarily' 意为主要。
"I'd like to take a deeper dive into your projected cash flow."
"我想更深入地探讨你们预计的现金流。"
重点句型
语法解析
Requests more details on finances. Professional idiom 'deeper dive' means thorough review. Use in follow-up meetings; 'I'd like to' is polite for suggestions.
中文解析
要求提供更多财务细节。专业习语 'deeper dive' 意为彻底审查。在后续会议中使用； 'I'd like to' 是礼貌的建议表达。
"Absolutely, Mr. Johnson. I'd be delighted."
"当然，约翰逊先生。我很乐意。"
重点句型
语法解析
Polite agreement and enthusiasm. Good for ending meetings positively. 'Absolutely' means yes completely; 'I'd be delighted' expresses pleasure formally.
中文解析
礼貌的同意和热情。适合以积极方式结束会议。'Absolutely' 表示完全同意；'I'd be delighted' 以正式方式表达愉悦。